![]() Within the top 50 TV shows, 42% of top-billed actors were Hispanic, Black, Asian, or another ethnicity such as mixed, while 58% were white.Over half of people say that they are more likely to watch TV where they see themselves represented. ![]() ![]() Samba TV’s report sheds further light on diversity trends in television viewership, which include: Although we live in the golden age of content, diversity on-screen still does not adequately represent the population in all its identities.” “Audiences are deeply connected to what they watch on TV. “The data shows that greater on-screen representation will tend to increase viewership overall and among diverse populations,” said Samba TV CEO and co-founder Ashwin Navin. Insights into representation were sourced from cast composition of top-billed actors and actresses throughout each program. The analysis encompassed programs released on streaming and traditional linear television, based on the top 25 highest-reaching direct-to-streaming and top 25 highest-reaching linear TV premiere episodes released between January and May. The report’s findings also illustrate a television and entertainment landscape marked by dramatic underrepresentation of some demographics, mainly Hispanic and Asian audiences, as well as an ad market that is also underserving these viewers. Samba TV’s insights indicate cast diversity is a key indicator of viewership among diverse households. grows in diversity, content creators, marketers, and advertisers have an opportunity to boost engagement with programming decisions like cast composition, storytelling, and more. SAN FRANCISCO, J(GLOBE NEWSWIRE) - Samba TV, the leading provider of omniscreen data and measurement, today released its State of Diversity on TV report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership.
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